Swipe E-commerce
How to smoothly shift local business online?
The Swipe E-commerce helps customers to access Swipe store’s fresh updates and products without location and open hours limit and help Swipe to attract more potential customers.
Duration:
12 days individual project
Problem:
Helping the local independent store to smoothly shift to a better fit in the market online and offline, attract potential customers and continue Swipe’s culture.
Goal:
An e-commerce website that attract more customers and spread impact of swipe.
Role:
research, concept development and wireframing
Tools:
Adobe XD, Whimsical
Research
About Swipe store:
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Understand Swipe’s current shopping experience, customer, and market.
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What are Swipe’s potential customers
About online shopping behaviour:
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What is general online shopping experience?
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What are the gaps between online and offline experience?
Research Methods
Inquiry observation, survey, interview, affinity mapping
Market Research
Swipe is a local independent Book store located at 401 Richmond St, focusing mainly on design books and products. Swipe has a profound reputation over the internet for its unique selection worldwide, and its hearty service includes "special orders," "call-in orders," and shipping service. They want to attract more customers through e-commerce while maintaining their own culture.
User Empathy Map
Current Online Shopping Experience + Pain Points
Design
New Journey Map and Gain Points
Idea Sketches
Iteration
Refine
High-fidelity Prototype
Final Wireframes
Wireframes vs. user pain points
NEXT STEP
After more user testing, there is some feedback that the neon green is not visually accessible to people with certain eye conditions, which is one of the most important things I learned from this project.
I emailed my prototype and presentation PowerPoint to the manager of the swipe store. By that time, they are actually in the progress of setting up the online shop. Unfortunately, I didn't get the opportunity to worth with them because of lacking coding skills. Still, I have received a lot of precious opinions and feedback from her role and business perspectives.
The current swipe online shop
